The journey to become a major Coca-Cola distributor is one that is not rough so far you have enough investment capital to keep the business rolling.
Without prejudice to any soft drinks, Coca-Cola products are by far the most loved, consumed and highly patronized soft drink brands in the whole of Africa.
With lots of varieties being produced, the Coca-Cola company’s beverages have gained enormous amount of loyal customers based over the years.
Hence, this has made the company arguably the go-to and number one choice for many people.
So becoming a Coca-Cola distributor in Nigeria is a lucrative and profitable business venture that comes with lots of profit.
Essence, Nigerians have been consuming Coke, Fanta and other major Coca-Cola products for over a century now.
This have made the company to dominate the soft drinks market over the years.
A comprehensive List of Coca-Cola products and their Market prices
Take notice that the below prices are the current market price as at the time of writing this article.
Note that the price may vary as a result of your state, town and location. And the Coca-Cola company may deem it fit to change their prices too.
- 1 crate of coke, fanta and sprite of 60cl is sold @ N1850
- 1 crate of coke, fanta and sprite of 35cl is sold @ N1250
- Eva water pack of 75cl is sold @ N750
- Eva water pack of 50cl is sold @ N650
- Pet coke pack of 60cl is sold @ 1400
- Pet solo coke pack of 35cl is sold @ N1100
How to succeed as a Coca-Cola distributor in Nigeria
Every start-up business requires some tips and strategies that will help the business grow into a profitable venture.
Hence, you can become a successful Coca-Cola distributor in Nigeria by just becoming one.
There are somethings that you need to put into order. Among them are;
Capitalize on different Coca-Cola products so as to meet all types of customers need and options.
- Try as much as you can to get a delivery van that’ll help customers pack their purchased products to their destinations. This will direct more potential customers to your Coca-Cola distribution company.
- A good turn they said, deserves another. Always appreciate your customers for patronising your store. Give them a warm welcoming and ideal customer service.
- Stick to the company recommended prices even if it is #50 you’re going to gain on a crate. Customer trust and loyalty is the key.
- Utilize any available marketing techniques that is not above your budget. Efficient marketing contributes immensely to a new venture growth.
Steps to starting a Coca-Cola distribution business in Nigeria
1. Write an effective business plan
Writing an effective business plan is one of the basic steps to becoming a Coca-Cola distributor in Nigeria. It’s very vital towards making the business a success.
So your ability to draw a concise and well articulated business plan will aid you in paying a close attention to the Coca-Cola distribution business.
Also, being a Coca-Cola distributor, a well drawn business plan would help you greatly in preparing for any future challenge that may ensure.
In the same vein, it’ll enable you to identify the necessary marketing strategies that will drive the soft drink distribution business to a success.
In case you need the simple steps involves in drawing a well articulated business plan, endeavor to visit here.
2. Start up capital
The major thing that determines whether or not a business minded person like you can become a successful Coca-Cola distributor in Nigeria is the startup capital.
So be informed that a small amount of money cannot start and run the business efficiently and effectively.
At least for the start, to become a major Coca-Cola distributor, you should be able to buy a whole truck or 500 crates of soft drinks.
That is to say, you should have nothing less than N1 million as your start up budget for buying different varieties of Coca-Cola products.
Accordingly, you’ll need money to build or rent a warehouse or a store for the products, trucks and other facilities that’ll will enable you to run the business smoothly.
However, if you can’t raise such amount of money on your own, you might consider writing a business proposal to investors.
See how to write an effective business proposal here.
3. Register as a major Coca-Cola distributor
Since you’ll be doing the soft drink distribution business in a very large scale, it’s important you visit the nearest Coca-Cola company to register as major distributor.
Doing this usually comes with many opportunities. One of which is you standing the chance to be supplied dozens of products on credits.
Also, if you register your Coca-Cola distribution business with the Coca-Cola company, they’ll be giving the products to you on a more cheaper price.
Premise on the above, visit the nearest company and request for a Coca-Cola products distributorship form.
Fill in all the requirements in the form that’ll be given to you. When you have satisfied all their requirements, your request will be accepted.
However, in case you have a question or two as to becoming a major distributor in the Coca-Cola bottling company, endeavor to ask their on-site customer support service.
4. Get a warehouse and sales office.
Also, before becoming a fullfledged Coca-Cola distributor in Nigeria, it is very important you get a perfect place as a store and sale office.
Get a very big place, spacious enough to accommodate different varieties of soft drinks. You can budget a truckful or 400 crates of coke, Fanta, sprite and the likes.
Let the sales office be close enough to the warehouse. If possible, you use the same location for the two.
Read Also: How to start a successful business
Similarly, endeavor to choose a sales office that is not far away from your target audience.
5. Open for business.
After you must have registered with the Coca-Cola Depot, gotten a place as a store and as sale house, then you’re good to go.
Now is the best time for you to open your store and start your distribution business with ease.
In conclusion, if you master all the above steps very well, becoming a successful Coca-Cola distributor in Nigeria will be too easy on you.
However, if you are having any difficulty in running the distribution business, endeavor to visit the Coca-Cola company to ask them few questions with respect to the business.