Are you planning to take your business online and need sure tips on how to optimize your website? If yes, to be discussed below are 7 effective SEO strategies for startup businesses.
Nowadays, consumers search for the product or service online before purchasing. This makes search engines a very helpful tool in the commerce space. In fact, 68 percent of online practices start from search engines. And that’s why SEO or Search Engine Optimization is key if your startup wants to take advantage of this online traffic.
SEO, otherwise known as “organic traffic” is undeniably an effective and cost-efficient online advertising strategy. Unlike paid advertising, SEO doesn’t require bids or fees for when customers click on the link or site. Its primary goal is to rank on the first pages of search engines using targeted keywords that involve extensive research and techniques.
How to optimize your website for SEO
If you’re new to SEO, it’s recommended to learn the ropes and build a robust strategy from the get-go. Here are seven strategies that can move mountains for your startup business.
1. Have a list of keywords
SEO will never work without properly researched keywords. An SEO expert should have a list of keywords, and the only way to do that is to do thorough keyword research. Whether you hire an online marketing company or do it yourself, there are a few ways you can do keyword research to have as many competitive keywords in your list.
Here are a few methods to list the most important keywords for your business:
Assess your business and think about the products and services you offer. Then list the most relevant keywords that you can associate with your business. For example, if you’re running a startup burger restaurant, some keywords you can list are:
- Meat hamburgers
- Best burgers
- Burger restaurants
After you have the list of short-tail keywords, keywords with three words or less, you can then add more relevant words to make it long-tail keywords. Long-tail keywords are those with three words or more. Long-tail keywords are less competitive but are easier to rank. Here’s how you can add keyword buckets:
- Juicy beef burgers
- Top hamburgers nearby
- Cheap meat hamburgers
- Best burgers in (location of your burger restaurant)
- Best affordable burger restaurants
The next step is to research other keywords or synonyms by using keyword research tools. Here’s how:
Input keywords on search engines and let the autocomplete feature finish your search, list the most relevant keywords.
Type in a keyword on a search engine field. Then go to the bottom of the results on the first page and you’ll find other relevant keywords there.
Check your keywords on Wikipedia. You’ll see that the most important words are in bold or italicized. You’ll also see that Wikipedia outlines the entire article, check the subheadings for synonyms and useful keywords.
Use keyword research tools that let you type general keywords and
The final step is to stalk your competitors. Know what keywords they’re ranking on the first pages. You can do this by entering their website URL on UberSuggest and it will give you a list of their top-ranking keywords. It’s a free tool so make sure you take advantage of it.
The most important thing when choosing keywords boils down to three factors: Relevance, authority, and volume. For volume, you can use free tools to check the keyword volume if a lot of users are searching it monthly.
2. Prioritize search intent
Now that we’re done with the most challenging part of the SEO strategy, let’s move on the other more important details – search intent.
User intent or search intent pertains to the intention of the user when searching for that particular keyword. There are three types of user intent:
- Informational – When the user wants to know more about something
- Navigational – When the user wants to go to a certain website
- Transactional – When the user’s intention is to purchase something
Google recognizes search intent. That said, ensure that you’re prioritizing user intent when choosing the keywords.
3. Create valuable content
One of the ways your startup can excel in SEO is by publishing blogs. Blog articles have the ability to rank, especially when they mean something to your target audience. That said, always ensure that you create valuable blogs that are informative and relevant.
Some of the most popular blog types are:
- Tutorial blogs
- How-to blogs
- Case studies
- Your startup’s milestones
Read also: How to pitch and get your business funded
4. Write killer meta descriptions
Your metadata is the short description of your blog that appears underneath the website slug or URL. Once a user searches for information, the first thing they see is the title. Then to know what’s in the content, they read the description below.
Integrate your primary keywords in your metadata. Keep the descriptions punchy, and concise. The description must be a complete summary of the content and must be enticing enough to make users click.
5. Use keywords wisely
When creating content, you want to consider on-page SEO. This pertains to using the proper techniques to rank such as putting your primary keywords on your title tag and subheadings, which are referred to as H2, H3, and H4.
Also, it’s recommended to use synonyms all throughout the blog. There is a recommended number of times primary keywords should be used in the blog. Yoast SEO plugins ensure that your content is SEO-friendly. Investing in this lets you know what you’re lacking in on-page SEO including back linking.
6. Optimize photos
Whether you’re including photos on your content or website, images are one of the reasons that makes your site load slower. Optimize your images so they’re SEO-friendly.
First, resize the images but ensure that the quality isn’t compromised. You can resize it down to around 100 to 200 KB for blog images. For website images, you can upload up to 500 KB. Moreover, write keywords and synonyms on your image description and alt text.
This is so algorithms can crawl your images and consider them relevant to your content and user intent.
7. Mobile-friendly website
Always ensure that your website is mobile-friendly. This means your website can be reduced to a smaller size so that it’s still comfortable to view on mobiles. There are free mobile-friendly tests you can use such as the Google Search Console.
Most marketers and entrepreneurs often neglect this and they end up losing a huge mobile audience.
You may like to read: How to sell online like a pro
It’s obvious from the foregoing that SEO requires a lot of time and attention. If you can follow the above SEO strategies for startup businesses, you’ll definitely see a positive improvement in your affairs.