What are the key points to start a business?

Key points to start a business

If you’re planning to become a boss of your own and need the key points to start a business, you don’t have to look further as this article will teach and explain to you how to start a business from the scratch.

A lot of people dream of starting their very own business, whether to realize a longstanding passion project or as means to supplement their finances. But starting a business is risky and takes a lot of effort. These important key points, however, might help guide you in your venture.

But before then, it’s important to state that you must have an idea before thinking about implementation. That is to say, there must be a business idea in your waiting to be implemented.

And that is what this article is all about. important factors or key points you need to note down and work towards it in a bid to realize your vision of becoming an entrepreneur.

Related: How to pitch and get your business funded

How to start a business from the scratch

Reasons abound why small businesses failed in their first few years of establishment and there are lots of things that can contribute to a business downfall, however, if you religiously follow the below key points, your business enterprise will surely get to the promise land.

Start with a concept

Starting a business starts with figuring out what kind of business you want. It could be an idea you’ve had for many years only waiting for the right time and opportunity to act on it. Or it could be a business that others have started and you want to replicate it or add your personal spin to make it more unique. Either way, you want to make sure that your business captures a niche market, one that hasn’t been or only a few people have tapped. And it should also be something feasible based on your skill, knowledge, location, and budget.

Read also: How to start a vending machine business

What’s in a name?

One of the most defining and striking appeals of many successful businesses is the name. A business name needs to accomplish a lot of things. First, set your business apart from other competitors. Second, it should relay to people what your business is about. And third, make people remember your business. But these three things are easier said than done.

Coming up with a name will take a lot of imagining and conceptualizing. Once you have the name, it’s time to secure it. This means creating social media handles and email accounts based on that name before anyone else takes it. Even if your business operates offline, you should be securing the name for online purposes since most businesses have slowly transitioned towards online operations.

Related: How to start a small business

Who is your target customer?

Too often people jump into starting a business without taking the time to think about whom that business is targeted towards and why anyone would want to patronize the business. Part of starting a business is to figure out who your target customers are and what kind of product or service you are offering to them.

Clarify why you would want to work with these customers and in order to do that, your business idea should be something you’re passionate about. It could be as simple as offering your artwork to or a product designed to make people’s lives better and easier. You also need to define how your business is going to offer value to your customers and how you can communicate that to them in a way that they are willing to spend money on.

Read also: Small Town Business Ideas and Opportunities

Create a business plan

Once you’ve ironed out all the major details about your new business idea, it’s time to answer some very important questions such as:

  • What is the main purpose of your business?
  • Who are your target customers?
  • What is your main goal?
  • How will you go about financing the business?

All these questions can be answered in a well-written business plan. People often start their business without this tool in hand and it results in a lot of problems. One, they find it hard to implement any of their ideas since there is no plan to guide them. And two, should they need help to finance the business, no banks or lenders will put much confidence in a business with a good business plan.

Read also; Business ideas and opportunities in Bangalore

Do market research

Doing market research is an essential part of creating a business plan. This means gathering as much information about the field and the demographics of your potential customers. Conducting market research usually means holding focus groups, conducting surveys, and researching SEO and digital marketing. For the most part, a good productivity app will help you establish a timeline and a guide for your market research.

Business location

In your sojourn to start a business from the scratch, it’s very important you note that you’ll need a location to set up the business and it should be an ideal place known traditionally for running business in your chosen niche.


Starting a business of any scale; large, medium or small have never been easier. Other than the inability to take risk, there are still a fold of factors that can lead to the crashing of any business be it a home business opportunities, online business ideas etc. Do take note of the key points to start a business discussed above and work hard to get your new small business venture out there.  

About Soliu Jamiu Ishola 95 Articles
Soliu Jamiu Ishola is a Law student at Usmanu Danfodio University, Sokoto. He's a seasoned content writer with years of experience. His love for online entrepreneurship gave birth to Bizideas4beginners.

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